The best tips and marketing basics

1. Content 

Your content should be informative and entertaining at the same time; it should be authentic, honest and genuine. Use user-generated content and, from time to time, professional campaign shooting material, either your own or, for example, from your suppliers and partners. Create your own content and occasionally share behind-the-scenes snapshots and knowledge posts from the trainer team.

2. Automated processes

Plan emails and social media posts in advance, enter them into a tool/app and have them sent automatically. This saves you daily work, ensures transparency within the team and enables forward planning. Use push notifications via the Branded Member App as a marketing tool to promote interaction between members and your brand.

3. A marketing contact person

In many studios, studio managers do marketing or social media on the side. If you want to generate new members this way, that's not enough. Designate someone from your team who is responsible for marketing topics for a fixed part of their working time.

4. SEO/SEA.

Search engine optimisation is an important part of online marketing to ensure you have a strong online presence and are easy to find. Contact our Member Acquisition Team for more information.

5. Professional studio shoot

A professional photo shoot and, ideally, even a video shoot are essential for web and press appearances. You should create enough content to last you 1-2 years. Pro tip: Use your own employees as models if possible.

6. Google Business Profile

Keep everything up to date with new images, opening hours and contact details. Keep an eye on your reviews and respond professionally to negative and positive comments. Encourage your members to rate your studio.

7. Email marketing

Collect email addresses or prospective customer data with ‘double opt-in’ at events, parties, promotions, etc. Then regularly inform your audience with news from the studio and campaigns to turn prospects into members.

8. Press

Book advertisements in local online and/or print magazines. Send press releases with newsworthy content to your local press.

9. Referral management

In our Marketing Portal, you will find flyers and vouchers for BioAge or Gameday, for example. You can also use the feature in the Branded Member App for this purpose.

10. Local partnerships

Partner with restaurants, cafés, doctors, etc. and participate in local events, trade fairs, openings such as schools, department stores, city festivals, etc.

11. Employees

Your employees are your mouthpiece and sales channel. With the right sales training and, if necessary, commission models, there are great opportunities to be had.

12. Giveaways. 

It is important to strike a balance between too little and too much branding. No one wants to walk around with a huge studio logo, but a logo that is too small does little to increase your studio's visibility. It is best to test merchandise such as carrier bags, lanyards, etc. and give them away or raffle them off at events.

13. Your brand

Find out what your members love about your studio and your services and communicate exactly that. Find your common thread in the form of design and messaging to create recognition value.

Social Media 101

To improve your social media performance for your studio/practice, we have compiled more detailed general tips for you:

1. Aesthetic

Create a strong brand and a positive experience for your gym members and followers on social media. Showcase your premises and training equipment – highlight the advantages of your gym and what you have to offer. Followers want to be entertained, so keep your content short, concise and exciting.

2. Interaction

Interact regularly with your followers on social media. Write messages, comment and like posts. This will help you build a community and encourage users to share more content from and about your gym (keyword: UGC).

3. Added value

Offer followers added value so that they follow your account in the long term. Share exclusive content on social media – this could be offers, special courses or simply news from your studio.

4. Influencers

Encourage your employees and trainers to share their experiences of using EGYM and training at your studio on their social media channels. Offer your members additional incentives to do so, such as participation in a competition or similar, and turn your community into ‘influencers’ for your studio. Authenticity is the keyword here.

5. Paid ads

Promote posts for greater reach (narrow down your target audience demographically by region, age, interests, etc.).

6. Hashtags

Use specific hashtags that your followers can follow and also use for their posts. Also use generic hashtags such as #fitness #gym to gain reach.

7. Links

Use links to newsletter subscriptions, your website, etc. On Instagram, you can add links to your account bio or to your story (note: only online for 24 hours).

8. Channel variation

Don't just focus on one platform. It's best to create your content so that it is suitable for multiple formats or channels. We recommend that studios be represented on Instagram, TikTok and LinkedIn.

9. User-generated content (UGC)

UGC is content created by users, in your case by members. The content, in the form of images or videos, is published by the users themselves on social media. You can find content related to your studio using the search function, e.g. hashtags or location. You can then publish this content on your channels using repost apps.

10. Stories

Don't just post to your feed, post as a story/status too. Instagram special: if you save your stories as highlights, they will remain visible for longer than 24 hours. A highlight is an integral part of your Instagram account and can be accessed by all users via your profile.